Flo from Progressive might crack you up, but when was the last time a healthcare ad made you laugh? Probably not recently.

Flo from Progressive might crack you up, but when was the last time a healthcare ad made you laugh? Probably not recently.

There’s a reason for that. Healthcare has long been treated as serious business—understandably so. A poorly timed joke could harm an organization's credibility. Yet healthcare is also deeply human, and humor has a vital role to play in connecting with those we serve.

🤝 Laughter fosters connection. Studies show it reduces stress and even boosts immunity.
🫶 Humor also humanizes brands, making even the largest enterprises feel approachable. Flo is proof—she’s so likable you almost *want* to call your insurance agent.
💵 And let’s not forget: humor sells. It’s why we’re inundated with Ryan Reynolds ads for everything from gin to wireless plans. According to marketing analytics firm Kantar, humor is the top driver of ad receptivity among Gen X and Baby Boomers.

So, is it time for healthcare to flex its funny bone (assuming it had one in the first place)? We’re about to find out.

This month, the DexCare marketing team launched a campaign called “26 Days to Care.” The ads feature lighthearted scenes of people attempting activities like parkour, handstands or fly-fishing—all in a clinic’s waiting room.

Why 26 Days? That’s how long it takes to master hobbies like parkour, fly-fishing, or handstands—the quirky activities featured in our ads. It’s also, unfortunately, the average wait time to see a doctor for a routine visit.

The ads use humor to highlight a serious truth: long waits have real consequences. They worsen health outcomes, overburden some providers while leaving others underutilized, and prevent systems from effectively balancing supply and demand.

With “26 Days to Care,” we hope to shed light on these challenges while also bringing a smile to your face. And if these ads spark curiosity about how DexCare helps health systems get patients in the door faster, and to the right care, all the better.

Every Tuesday, we drop a new video on the DexCare LinkedIn channel—so keep your eyes open! Or, check out the entire campaign at this link: https://lnkd.in/d_VZVkNx

Shout-out to Bill Wardlow, our creative director, and our creative partners Lemonlight and Calliope Communications.